Why Non Profits Need Photography By Kate Siobhan Havercroft, TGL Operations Manager
There’s a long list of modern needs for the average Non-Profit. Gone are the days of mail-out newsletters and pamphlet’s. These days, with the onset of raging social media, Smartphone’s and instant updates, many NGOs, are often operating with limited resources, and as a result they are struggling to keep up.
There are loads resources that NGO needs to utilize nowadays; websites, Social Media accounts (Facebook, Google+, twitter, Tumblr, Pinterest, Reddit, Instagram, and new ones everyday), blogs, and of course a staff to keep everyday operations afloat! In the midst of all this, we, as viewers, tend to give new websites or fan pages about three seconds to prove their worth to us. It’s not our fault – we’re bombarded everyday with new requests, piles of links, and LOLCatz.
One of the biggest reasons we as viewers move along quickly are the instances when there isn’t enough visual stimulation to hold our interest. We’re a visual society now, and we can tell the difference between an even slightly dated website from a “cutting edge” one in the bat of an eye.
This brings us to just one way – of many ways – that we, at The Giving Lens, are able to step in and help some NGOs. Through media we offer compelling, timeless, meaningful images that tell a whole story at 1/1000th of a second. But how do we do this?
The Giving Lens is an organization that leads international teams, around the world, on travel photography workshops with a twist: We partner with an incredible Non-Profit doing amazing work in-country, and volunteer our photography and our skills to further their efforts. This ranges from photo-education, to documentation, to intimate portraiture, too much more. The possibilities, and the needs, are endless. When not volunteering, we run workshops at places most people only dream of going. And when it’s all over, we share up to 50% of our profits with the NGO we just worked with, along with all the images.